Rutgers–NJAES Logo Usage Guide

Where can I download the logo I need?

The logos for the school and experiment station (the Rutgers logotype with the unit signature below) are available at Rutgers Visual Identity System website. Follow the link labeled Download Zone. You will need to login using your NetID. At the Signatures for Schools and Colleges page scroll down. Under the Statewide heading you will see a link to the New Jersey Agricultural Experiment Station logo. Save the file, RU_SIG_NJAES.zip to disk.

How do I open a .zip file?

Using Windows, right-click on the zip file you downloaded and select "Extract All...". A folder named RU_SIG_NJAES will be created in the same folder as the original zip file.

Using a Mac, Double-click the zip file. A folder named RU_SIG_NJAES will be created in the same folder as the original zip file.

The RU_SIG_NJAES folder will have four folders and a readme file:

• 1COLOR
• 2COLOR
• 4COLOR
• LETTERHEAD
• READ_ME_RU_SIG_NJAES.pdf

The READ_ME_RU_SIG_NJAES file talks about file formats and using the logotype/signature. The LETTERHEAD folder contains the NJAES logo, Rutgers in red and NJAES unit signature in black, sized for use with letterhead. The logos themselves, in various formats, are in the 1COLOR, 2COLOR, and 4COLOR folders.

What are TIFF, EPS and WMF files?

Within the COLOR folders there are three types of files: Encapsulated PostScript (EPS), Tagged Image File Format (TIFF), and Windows Metafile (WMF). EPS and WMF images are resolution independent (vector) formats, meaning that they can be resized without affecting the image quality. TIFF is a resolution dependent (raster) format and should be used at the size provided since resizing them will result in a loss in image quality.

How do I open an EPS file?

You can't "open" an EPS image to view it like you can with a JPG image. If you really wanted to open an EPS image, to alter it in some way, you would use a program like Adobe Illustrator. Most people will simply want to place an EPS image into another document that was created using a program that accepts EPS images.

When should I use an EPS?

If you are sending a document with images to an outside printer, chances are they will prefer the images to be in the EPS format.

Which logo enlarges best?

EPS and WMF files enlarge best. Keep in mind these resize restrictions: EPS and WMF files can be resized without affecting the image quality, TIFF images should be used at the size provided, since resizing them will result in a loss of image quality.

Why can't I see the EPS when I place it into a document?

When you place an EPS image into a file, what you see on-screen is an embedded preview, not the image itself. Unlike a raster graphic, an EPS graphic is not composed of an image map (bitmap) of the image. If you must use EPS images in a Word document and can't see the image on-screen, please contact the Office of Public Outreach and Communication. We can provide you with an updated version of the EPS Import Filter that will allow you to view EPS images in Office 2003.

What is PostScript?

PostScript is a page description language developed by Adobe Systems. In simplified terms, an EPS image consists of lines of code that describe how to create the image. PostScript printers interpret the code and turn it back into an image.

How does Word handle EPS?

The majority of faculty and staff who are creating their own print publications are using Microsoft Word, rather than a high-end desktop publishing program like Adobe InDesign or QuarkXPress. Microsoft Word accepts EPS images, but you may experience problems with the EPS import filter depending upon the version of Word you are using.

Word 2003 will import an EPS image, but sometimes all you can see is a bounding box which represents the perimeter of the image. The image prints correctly when sent to a PostScript printer, but the inability to see the image on-screen can make document layout difficult. Word 2007 has an updated EPS import filter and appears to handle EPS files correctly - it displays the embedded preview when one exists. Embedded previews are typically low resolution so the on-screen image quality may be poor, but it will print correctly. If you must use EPS images in a Word document and can't see the image on-screen, please contact the Office of Public Outreach and Communication. We can provide you with an updated version of the EPS Import Filter that will allow you to view EPS images in Office 2003.

What programs prefer TIFF or WMF images?

Microsoft Word will accept TIFF and WMF images. Remember than you can't resize TIFF images without a loss in quality. The WMF format is a Microsoft creation and therefore works with Microsoft programs such as Microsoft Office. It is not a commonly used file format. Being a vector image format, WMF images can be resized without a loss of image quality.

What is in the .zip folder?

Within the .zip folder, there are three subfolders: 1COLOR, 2COLOR, and 4COLOR.

1COLOR

The 1COLOR folder contains four subfolders – EPS, TIF_LARGE, TIF_SMALL, and WMF.

• The EPS subfolder has three files:
  • RU_SIG_NJAES_100K.eps – a 100% black version of the NJAES logo.
  • RU_SIG_NJAES_PMS186.eps – an all red (Pantone 186) version of the NJAES logo.
  • RU_SIG_NJAES_REVWHITE.eps – an all white version of the NJAES logo for use on a dark background where the black or red logo would be difficult to read.
• The TIFF_LARGE folder has one file:
  • RU_SIG_NJAES_100K.tif – a 100% black version of the NJAES logo.
• The TIFF_SMALL folder has one file:
  • RU_SIG_NJAES_100K_S.tif – a 100% black version of the NJAES logo.
• The WMF folder has two files:
  • RU_SIG_NJAES_100K.wmf – a 100% black version of the NJAES logo.
  • RU_SIG_NJAES_REVWHITE.wmf - an all white version of the NJAES logo for use on a dark background where the black or red logo would be difficult to read.

2COLOR

The 2COLOR folder contains one subfolder – EPS.

• The EPS subfolder has three files:
  • RU_SIG_NJAES_PMS186_60K – the Rutgers logotype in red (Pantone 186) and the NJAES unit signature in 60% black.
  • RU_SIG_NJAES_PMS186_100K – the Rutgers logotype in red (Pantone 186) and the NJAES unit signature in 100% black.
  • RU_SIG_NJAES_PMS186_GRAY9 – the Rutgers logotype in red (Pantone 186) and the NJAES unit signature in gray (Pantone Cool Gray 9).

4COLOR Folder

The 4COLOR folder contains four subfolders – EPS, TIF_LARGE, TIF_SMALL, and WMF.

• The EPS subfolder has one file:
  • RU_SIG_NJAES_CMYK.eps – a four color (cyan, magenta, yellow, black) version of the NJAES logo.
• The TIFF_LARGE folder has one file:
  • RU_SIG_NJAES_CMYK.tif – a four color (cyan, magenta, yellow, black) version of the NJAES logo.
• The TIFF_SMALL folder has one file:
  • RU_SIG_NJAES_CMYK_S.tif – a four color (cyan, magenta, yellow, black) version of the NJAES logo.
• The WMF folder has one file:
  • RU_SIG_NJAES_CMYK.wmf – a four color (cyan, magenta, yellow, black) version of the NJAES logo.

Do I have to use any particular version of the logo?

No, use the color combination that is most visible/legible. Keep resize restrictions in mind.

Why does my color logo look blurry when printed in black and white?

If you know you will be printing to a black and white printer, do not use the color version of the logo; the image quality will suffer if you do.

Can TIFF files print to color printers?

Avoid using TIFF files when you will be printing to an office or personal printer. All of the TIFF images use the CMYK color space and when printed to an RGB printer a faint gray box appears behind the image. Use an EPS or WMF image instead. If you are sending the piece out to be printed, you can use TIFF.

What logo should I use on my poster?

The Office of Public Outreach and Communication prints large posters for scientific meetings and other purposes. In most cases you'll be including a Rutgers/NJAES or Rutgers/NJAES logo on the poster and you'll need to enlarge it. If you use the EPS version of the logo you'll avoid any image quality loss associated with resizing.

Microsoft PowerPoint is the program most people use for poster creation. Keep in mind that if you are using a version of Office prior to 2007 you may not be able to see the EPS image when placed in the document. The bounding box will appear so you'll have some sense of its size and location but not being able to see the image can make placement difficult. The Office of Public Outreach and Communication can provide you with an updated version of the EPS Import Filter that will allow you to view EPS images in Office 2003.